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AFAF SEYAM
CREATIVE DIRECTOR
FALL 18 COLLECTION
NY Burning.
Pop art inspired commentary on today's consumer behavior in a glamorous objection. Rich candy-like color blowing reminiscent of over crowded shipping container yards juxtaposed with a gothic chic matchstick printed lining mimicking bare bones in a macabre blossom. Dripping slogans, flaming letters and bold geometric matches fur designs imitates street punk graffiti.
As with all Heurueh collections, silhouettes and colors are created for the streetwear sophisticate with attention to androgynous styling.
Functional off-shoulder straps, pockets, warmth, and easy care make styles practical for daily use.
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